Nature Path Aromatherapy Lotion Packaging

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Body Lotion Packaging Design for Nature Path Aromatherapy

To distinguish various scents, this aromatherapy product line needed a branding solution that allowed each lotion to stand alone but look cohesive as a set.

This series features a clean one color design on white packaging for a simplistic vibe. Open design allows the illustration to do the talking. In this case, the art visually and quickly identifies the scent. Customers are drawn to the organic vibe, and can snag the product that best fits their mood.

This bath & body brand knows the power of simplicity. The monochromatic color system helps identify each product in the line. The hand drawn artwork is also used in repeat patterns on coordinating tissue paper used in gift bags at checkout. Unity in the branding is a powerful tool that adds elegance and is timeless for years to come.

Packaging design is an important part of your branding. It’s the front end billboard to selling your product. At a quick glance, customers need to visually identify what you’re offering, what it can do for them and how it makes them feel.

A clean label with open white space allows for the artwork to visually tell a story. It gives the eye a place to rest. Without words, the imagery invokes a natural and organic feel. The colors and style of the artwork all take part in creating the vibe of your brand.

Branding is more than just your logo.